How to create a Buy X Get Y (BOGO) Scenario

What is Buy X Get Y (BOGO) Scenario?

The Buy X Get Y (BOGO) scenario is a powerful promotional feature available inside the Bundles & Upsell app by Amplify. It allows merchants to create special offers where customers can purchase a specific product (Product X) and automatically receive another product (Product Y) as a free gift, added directly to the cart without extra steps.

Steps to create a Buy X Get Y (BOGO) offer

Step 1: Access the Scenarios Section

Click on Bundles & Upsell and on "Buy X Get Y", click "Create".

Step 2: Create a New Rule

Select the option to "Add rule".

Step 3.1: Select the product customers need to purchase (Product X)

• On the left side of the drawer, click "Select products".

• Choose the product(s) that will be the condition for the free gift.

Step 3.2: Select the free gift (Product Y)

• On the right side of the drawer, click Select Product.

• Choose the product that will be added as a free gift.

Step 4: Save the scenario

Once you’ve selected the trigger product and the free gift, click "Save" to save the rule.

Buy X Get Y Customization

Step 4: Customize the Buy X Get Y widget

• In the scenario editor, click on the Design tab.

• Customize the widget as needed:

  • Change the "Max gift limit warning".

  • Toggle the "Plus icon" on or off.

  • Edit the "Title", choose to "Display Comparet-at price" and edit the "Main & Highlight Colors".

Step 6: Save changes

When done, click "Save" to apply your changes.

How to publish the widget

Step 7: Activate the widget

When you're ready to display the widget on your live store, click the three-dot menu (•••) in the top right corner of the scenario editor and select "Active".

Step 8: Choose where to show the widget

A popup will appear. Select the product page template where the offer should appear. This should match the product(s) you set in the scenario. Then, click "Add to Store".

Step 9: Place the App Block in the theme editor

Shopify’s theme editor will open. The "Buy X Get Y" App block will be automatically added to the product template. You can drag and reposition it anywhere on the page layout to best match your store design.

Step 10: Save your theme changes

After placing or adjusting the App Block, click Save in the top right corner of the Shopify theme editor.

Step 11: Confirm the widget is published

Return to the "Bundles & Upsell" app. If the App Block was added successfully, you’ll see a confirmation message that the widget is active and detected.

🎉Congratulations, the Buy X Get Y is now live on your store 🎉

Conclusion

The Buy X Get Y scenario in Bundles & Upsell is an easy-to-set-up, highly effective promotional tool that boosts AOV (Average Order Value) and enhances the shopping experience. By displaying the offer directly on the product page and handling the gift addition automatically, merchants can create seamless and enticing promotions that convert.