How to create a Frequently Bought Together scenario

Promote popular product combinations directly on product pages with the “Frequently Bought Together” feature to increase your store’s average order value (AOV).

This feature is available to customers who installed the app after October 6th, 2023

What is a “Frequently Bought Together” Scenario?

A “Frequently Bought Together” scenario is designed to showcase popular product combinations on your store’s product pages, encouraging customers to purchase complementary items together. This feature helps increase the average order value (AOV) by suggesting additional products that other customers often buy together. You can choose to create custom bundles, enable automated product combinations, or mix both approaches depending on your strategy.

By default, frequently bought-together bundles will be shown on all product pages that are part of the bundle. If automated bundles are enabled, they will appear on product pages where no custom bundles are found, ensuring continuous promotion of bundled products.

Steps to Create a Frequently Bought Together Scenario

Step 1. Access the Scenarios Section

Go to the Scenarios section in your dashboard and click on “Create.”

Step 2. Create a New Bundle

Select the option to create a new bundle specifically for the “Frequently Bought Together” scenario. You can also refer to “How to enable Automated Frequently Bought Together bundles?” for additional setup options.

Step 3. Add Products to the Bundle

Choose the products you want to include in the Frequently Bought Together bundle. This step allows you to select popular combinations that customers are likely to purchase together.

Step 4. Set Up Discounts

Define discount rules for the bundle, setting appropriate discount rates to incentivize customers to buy the grouped products. Save the changes to ensure the discounts are applied correctly.

Customization

Step 5. Customize the Design

Navigate to the Design tab to customize the appearance of the Frequently Bought Together section. Adjust colors, fonts, and layout to ensure it align with your store’s branding and enhance the product page experience.

Step 6. Publish the Scenario

Once you are satisfied with the setup, click “Publish.” This will make your Frequently Bought Together scenario available on the product pages.

Step 7. Add the Widget to Your Store

Choose the template of your product page and click on “Add to store.” You will be redirected to Shopify’s theme editor to finalize the placement of the frequently bought together widget.

Step 8. Ensure the App Block is Visible

The Bundles * Upsell app block should automatically appear on the page. If it does not, click on “Add block” under “Apps” and select “Frequently Bought Together” by Amplify. Save your changes to update the store page.

Step 7. Save Changes and Confirm

After adding the widget, save your changes. Once the offer is live on the page, you will see a confirmation in the app indicating that the scenario is now live in your store! 🎉

Common Questions About Frequently Bought Together

Are the discounts for Frequently Bought Together bundles applied automatically at checkout?

Yes, the discounts set up for Frequently Bought Together bundles are applied automatically at checkout. Customers will see the discounted prices reflected in their cart when they add all the items from the bundle.

How do I track the performance of my Frequently Bought Together scenarios?

You can track the performance of your Frequently Bought Together scenarios by going to the Analytics tab in the Bundles & Upsell app. This section provides insights into how much revenue each scenario is generating and its overall impact on your store.

Can I display Frequently Bought Together bundles on specific product pages?

Yes, you can display Frequently Bought Together bundles on specific product pages. When setting up the scenario, choose the product pages where you want the bundle to appear, allowing you to target relevant products and maximize cross-selling opportunities.

Can I use different discounts for different product combinations?

Yes, you can set different discounts for various product combinations within the Frequently Bought Together feature. This allows you to offer varying levels of savings depending on the products included in each bundle.

Conclusion

By creating a “Frequently Bought Together” scenario, you can effectively promote complementary product combinations and increase the average order value in your store. Whether you choose to create custom bundles or leverage automated product combinations, this feature enhances the shopping experience by encouraging customers to buy more items together.

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